Wednesday, January 28, 2009

Giving Your Country Away? India, Stand Up!

Muscle and Fitness is known in Western Fitness Circles as Pulp and Fiction. Understand that just by reading a Western based magazine does not make you better. It makes you worse because you sell your soul to being someone else.

Why is India not happy being itself? Why this penchant for things Western all the time? Rock and Roll in early Bombay Industry Films says it all. Although Shammi Kapoor is not responsible for this. Don't shoot the messenger. He was just getting paid to do this job. The fault lies with those who think that the Indian people should somehow be educated in playing the accordian :-)

Please don't support an idea that doesn't have popularity here either.

Muscle & Fitness aims to pack a punch in India

Ashish Sinha / New Delhi January 28, 2009, 0:57 IST

PUBLISHING: The US monthly on fitness to hit the stands this summer.
Fitness enthusiasts will soon have help at hand. All those body-building tips they yearn for will be available in a monthly package. Muscle & Fitness, a US monthly magazine on body building and fitness, is set to hit the stands this summer. Its publisher, American Media Inc, has secured the magazine’s title rights from a local publisher who had been printing the magazine without permission.
Arnold Schwarzenneger, the Hollywood hunk, had worked with the magazine as its Editor-in-Chief for 7 years. Schwarzenneger was groomed by Joe Weider, the magazine’s founder, over 35 years ago.
The lifestyle of sports and film celebrities like Sylvester Stallone, Evander Holyfield, Dwyane Johnson is frequently featured in the magazine. In India, it has Bollwood stars Sanjay Dutt and Salman Khan on its advisory board.
Muscle & Fitness is priced at $5 a issue in the US. Its promoters are also into health-related allied business like sports nutritional products, high-end protein drinks etc. In India, the magazine will be published by Health is Wealth Media Private Ltd, the Indian arm of its US publisher.
“We have managed to secure the title registration for Muscle & Fitness after a two-year legal battle with a local publisher. The publisher had been bringing out the magazine illegally after adding an extra ‘S’ to Muscle and registering the title with the Registrar of Newspapers for India (RNI),” said Raj Makhija, CEO, Health is Wealth.
“We were confident that we will publish the magazine. We had started working with celebrities, guiding them on their muscular and fitness needs. We worked with John Abraham for Dostana for three months in Miami…our protein and health drinks are used by leading cricketers. We may bring in foreign investment of up to $1 million over five years. Initially, our target is a monthly circulation of about 50,000,” added Makhija.
But with recession eating away the advertising revenues to magazines, will the venture survive? Makhija said 50 per cent of the content for the Indian edition will be produced locally to ensure relevant content and possible local advertisements. “This is a specialised magazine for people who are already into fitness and for those aspiring to take fitness religiously. It will have specialised advertising only, related to health and fitness domain, sports, and sporting events…this coupled with subscription by fitness clubs and gymnasiums should work in our favour,” he added.
Either Arnold Schwarzenneger or Sylvester Stallone is expected to come to India for the launch. sometime in July-August. The magazine will be priced at Rs 100.
Over 2-dozen foreign magazines are unable to enter India, despite getting all other necessary government clearances because their titles have been already registered with the RNI by local publishers.

National Day of Speaking Sanskrit?

Sanskrit is one of the richest languages in the world. However, today we have more Sanskrit scholars in Germany and France than in India.

Perhaps if Republic Day could also be a day of Speaking Sanskrit. Even if it is one sentence, it will change the country. Remember the animated movie Horton Hears a Who? That is what it is like to speak Sanskrit.

Your life will change if you Speak Sanskrit today.

Sunday, January 18, 2009

How do you top your previous achievements?

Here is a great example of a guy who has stood the ravaging events of time. Things that would eat the rest of us out and leave us by the roadside. This man is still an inspiration to many in and out of the cinema world. Watch the video of the legend Shammi Kapoor!

Tuesday, January 13, 2009

Making India Proud in Sports

Saina gets opening round walkover in Korea Super Series
13 Jan 2009, 1923 hrs IST, PTI
SEOUL: India's Saina Nehwal moved to the second round of the women's singles in the Yonex Korea Super Series 2009 after Charmaine Reid of Canada gave
her a walkover in the opener on Tuesday. The fifth-seeded Indian will next face Adrianti Firdasari of Indonesia, who also withdrew against Finland's Anu Nieminen.

The tournament started today with the finals slated on January 18.

The other Indian in fray in the women's singles, Aditi Mutatkar, will meet Julia Pei Xian of Malaysia in the first round on Wednesday.

The Indian men's contingent will start their campaign tomorrow with Arvind Bhat facing compatriot Chetan Anand while P Kashyap will be up against seventh-seed Przemyslav Wacha of Poland.

Anup Sridhar faces Wei NG of Hong Kong and Anand Pawar will meet Malaysian Mohamad Arif Abdul Latif.

The men's doubles pair of Rupesh Kumar and Sanave Thomas too got a walkover against Indonesian pair Wijaya Rendra and Joko Riyadi in the first round.

In mixed doubles, India's V Diju and Jwala Gutta will begin their campaign tomorrow in the first round against Yeon Seong Yoo and Min Jung Kim of Japan